Barbasol proudly chooses partners that appeal to the wide breadth of our consumers’ interests. From sponsoring major events to sweepstakes and in-store promotions, all of these partners foster interaction with our products and brand. Learn more about our sponsorships below:
Major League Baseball®
In 2018, we announced our multi-year partnership with Major League Baseball®. You can find Barbasol featured across the MLB® ecosystem, including in-stadium signage, MLB® national broadcasts, MLB.com, social channels and custom digital content series. Additionally, we have bolstered our sponsorship with individual team deals with the Cincinnati Reds™, Cleveland Indians™ and Baltimore Orioles™.
Barbasol Championship PGA Tour Event
Barbasol has been a tournament sponsor of the PGA since 2015. Each year our marquee tournament, the Barbasol Championship, features some of the best golfers in the world. We also proudly sponsor ten PGA Tour Members.
Professional Bowlers Association
One of our longest standing sports partnerships is with the PBA. We are proud to host a PBA major tournament, the Barbasol Players Championship, each year.
Major League Fishing
Major League Fishing and Barbasol teamed up in 2017. You will notice our strong brand presence on the anglers’ jerseys and boats. Barbasol is integrated into all MLF broadcasts throughout the year with a synergistic custom feature and robust commercial packages.