Partners & Sponsors
Barbasol proudly chooses partners that appeal to the wide breadth of our consumers’ interests. From sponsoring major events to sweepstakes and in-store promotions, all of these partners foster interaction with our products and brand.
OpTic Gaming
Barbasol is the Official Shaving Cream & Razor of OpTic Gaming. In late 2025, the American Original joined forces with the #GreenWall, supporting marquee events, such as The Race to Master Prestige, and partnering with a majority of the OpTic gaming roster.
Pelotonia
America's #1 brand of Shaving Cream supports Pelotonia in the fight to end cancer. Pelotonia's mission is to engage, inspire, and challenge a community committed to change the world by accelerating innovative cancer research.
LPGA Player Sponsorships
Barbasol has a longstanding connection with golf that dates back over 100 years. One of the ways our support continues is by sponsoring an exciting roster of professional golfers across the LPGA Tour.
Other Past & Present Partners
- Horizon League Basketball Championship (2023 - current)
- Empire Classic NCAA Basketball Tournament (2023 – current)
- Columbus 10K (2024 - current)
- Major League Fishing (2017 – 2025)
- Bolder Boulder 10K (2024)
- Barbasol Championship (2015 – 2023)
- PGA & LPGA Player Sponsorships
- The Disc Golf Pro Tour (DGPT) presented by Barbasol (2022 - current)
- JTBC Classic (2022)
- EsportsU Collegiate Esports Commissioners Cup (2022)
- EsportsU Collegiate Esports National Championship (2021)
- Pure Silk Championship (2012-2021)
- Major League Baseball (2018-2020)
- PBA Tour Finals – Red Rock (2019)
- PBA Players Championship (2017-2018)
- Columbus Crew MLS Team (2012-2016)
- NASCAR Busch Series - Akins Motorsports - Glenn Allen Jr. & Elton Sawyer (late 1990s)