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Barbasol Sponsors Golfers of the PGA Tour, Web.com Tour and Champions Tour

Dublin, Ohio (January 4, 2016) - Barbasol is excited to announce the sponsorship of the following golfers for the 2016 season:

  1. Ryan Armour: Bio | @ryanarmour24
  2. Blayne Barber: Bio | @BlayneBarberAU
  3. Bronson Burgoon: Bio | @bronsonburgoon
  4. Chad Campbell: Bio
  5. Russ Cochran: Bio
  6. Ben Curtis: Bio | @bencurtisPGA
  7. Joel Dahmen: Bio | @Joel_Dahmen
  8. Martin Piller: Bio | @martinpiller
  9. Andrew Loupe: Bio | @aloupe6
  10. Loren Roberts: Bio
  11. Brian Stuard: Bio
  12. Robert Streb: Bio | @therealstrebber

 

View Barbasol Close Shave Golf Commercial

Barbasol Shaving Cream Partners with Universal Pictures for Jurassic World

Universal and Amblin Entertainment Film to be Released in North America on June 12, 2015


DUBLIN, OHIO - MAY 18, 2015 - BARBASOL, America's No. 1 men's shaving cream, is partnering with Universal Pictures for a fully-integrated marketing program supporting the release of Jurassic World, the long-awaited next installment of Steven Spielberg's groundbreaking Jurassic Park series. The partnership includes the release of limited-edition Barbasol/Jurassic World collector cans, a national television campaign, wide-reaching digital and social media efforts, and a national consumer sweepstakes.

It has been 22 years since the Barbasol Original Shaving Cream can was famously used as the vessel for smuggling dinosaur embryos, before it vanished in the original Jurassic Park film. "We're very excited about this partnership as we're bringing two iconic brands together again," said John Price, Vice President of Sales and Marketing for Perio, Inc., the makers of Barbasol. "Barbasol's role in the first Jurassic Park marks one of the most recognized brand integrations of all time, so it was a natural fit for us to partner with Universal on Jurassic World."

Details of the integrated marketing partnership:

Limited-Edition Collector Cans:
Product In-Store Availability: May 1 - July 1

Limited edition can designs, created in collaboration with artist Mark Englert, feature custom Pteranodon and Velociraptor illustrations. Englert is the same artist whom Universal Pictures enlisted to create Jurassic World movie posters for last year's San Diego Comic-Con.

Purchase Availability: Nationally available in major mass merchandise stores, drug stores and supermarkets.

National Television Campaign:
Begins airing May 16 and continues through movie release.

National Sweepstakes:
Promotion Window: May 1 - July 15

Fans can sign up at www.barbasol.com for a chance to win a seven-night "Dino Dig Adventure Vacation" in Jackson Hole, WY, that includes fossil excavation, white water rafting trip, hot air balloon excursion, plus other outdoor adventures! Participants will also be automatically entered for chances to win weekly Jurassic World prizes.

Digital and Social Promotion:
Campaign Launched: May 1
Website: www.barbasol.com
Facebook: CloseShaveAmerica
Twitter: @BarbasolShave

Robust digital and social efforts will support the marketing campaign, as well as promote the limited-edition product packaging and consumer promotion.

About Jurassic World:
Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Trevorrow & Derek Connolly, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.

Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. www.jurassicworld.com

View Barbasol Jurassic World Commercial

Barbasol Launches "Close Shave" Advertising Campaign


Dublin, Ohio (December 1, 2014) - Today, Barbasol launched “Close Shave,” the company’s follow up advertising campaign to last year’s successful “Shave Like a Man” campaign. Striking a humorous tone once again, “Close Shave” includes television, radio and digital ads that call attention to life’s close shaves and how, in the end, a Barbasol Close Shave is much more desirable.

“Barbasol is an iconic brand with deep roots in America’s heritage,” said John Price, Vice President of Sales and Marketing for Perio, Inc., the parent company of Barbasol. “The term “Close Shave” has been associated with our brand for quite some time, and as men, it seems like we’re experiencing close shaves on a daily basis. The scripts almost write themselves, our internal team came up with several of the ideas based on real life experiences.”

The concept for “Close Shave” was developed in-house and the spots were produced by Studio Center Total Production, Virginia Beach, VA and directed by , (The Joneses, 2010).

“Close Shave” is launching with a 15 second television spot, “Vegas,” and 30 and 15 second radio ads, “Snake”, “3-Pointer” and “Sushi.” Additional ads will be launched throughout the year, and will run for the duration of 2014 and throughout 2015. Television spots are scheduled to appear on TNT, Comedy Central, ESPN, NFL Network, Spike, Syfy and more, while the radio and digital ads will run across numerous entertainment and sports outlets nationwide. Watch Barbasol Spot

View Barbasol Close Shave Commercial

Barbasol becomes a partner of Movember

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This year, Barbasol® is proud to be an official partner of global men’s health charity Movember, encouraging men to grow their Mustaches during the month of November. As part of their alignment with this important cause, Barbasol will be inspiring participation by promoting the cause in their advertising campaign and giving away three once in a lifetime “Mo-ments”.  These “Mo-ments” include a Robert Trent Jones Golf Trail Getaway, a Westwood One Pro Football VIP Getaway and a DIG Studios handcrafted Movember/Barbasol guitar that will be autographed by big name artists.  To win one of these great prizes just sign up: http://moteam.co/Barbasol  

Remember to have a great mustache you need a can of Barbasol Shaving Cream to keep that clean jawline.  Help make Movember successful and join team Barbasol http://moteam.co/Barbasol.   

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Barbasol PBA Tournament of Champions returns to Indianapolis

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Woodland Bowl, the host for some of the most memorable championships in Professional Bowlers Association history, will once again step into the spotlight early in 2015 when the 50th anniversary PBA Tournament of Champions returns to the city where it was born.

The newly-renovated Woodland Bowl will host the milestone Barbasol PBA Tournament of Champions Monday, Feb. 11 through Sunday, Feb. 15, when ESPN will televise the finals live at 1 p.m. ET. First prize will be $50,000. All qualifying and match play rounds will be covered live on PBA's subscription-based online bowling channel, Xtra Frame.

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Barbasol Championship debuts on PGA TOUR in 2015

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MONTGOMERY, Ala. - A new PGA TOUR tournament sponsored by Barbasol, the No. 1 shaving cream brand in the U.S., will debut in 2015 at the Robert Trent Jones Golf Trail at Grand National near Opelika, Alabama. A four-year agreement establishing the Barbasol Championship was announced today at the Alabama State Capitol by Governor Robert Bentley and representatives from the PGA TOUR and the Robert Trent Jones Trail Foundation, which will serve as the tournament host organization.

The Barbasol Championship will be held at the Grand National - Lake Course July 13-19, 2015, the same week as The Open Championship.

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Makin' It In America Video Series

Barbasol wants to highlight men that are living out their dream in what they do for a living. These men are not only Makin' It In America, but they are hard working men that know how to make the most out of opportunity and passion.

Watch the Series

Barbasol Reveals New Look for an American Classic

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Barbasol is getting a new look, and it's one that's sure to grab attention!

The combination of the classic name, prominent "Made in USA" badge, and distinctive barber pole stripes creates a powerful retail billboard that is contemporary, yet familiar.

This fresh design, together with our #1 Advertising position, means even more exciting growth for Barbasol - America's # 1 men's shave cream brand!

See New Design

Barbasol Becomes the Official Jersey Partner of the Columbus Crew

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Barbasol has signed a major 5-year agreement to become the official jersey partner of the Columbus Crew, beginning in the upcoming 2012 season.

Based in Columbus, Ohio, the Columbus Crew is Ohio’s Major League Soccer club. One of the leagues Charter Members, the Columbus Crew won its first MLS Cup championship in 2008 and has also won the 2002 U.S. Open Cup and MLS Supporters’ Shield in 2004, 2008 and 2009.

America’s #1 Men’s Shave Cream brand is proud to be partnered with America’s Hardest Working Team, and looks forward to cheering on the team, along with soccer fans throughout the upcoming seasons.

In addition to the jersey sponsorship, Barbasol will also support the Crew Soccer Foundation, an organization which utilizes soccer as a vehicle to serve at-risk youth through education, field development and healthy lifestyles.

View the Columbus Crew's Schedule

Barbasol Builds Plant to Keep Jobs in America

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Barbasol is keeping jobs in Ohio and America!

In April 2010, Barbasol opened a new 80,000 sq. ft. manufacturing facility in Ashland, OH, where millions of cans are rolling off the production lines and being shipped throughout the country. The new plant signifies the brand's long-standing commitment to making America's #1 Shave Cream in the USA!

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