Dublin, Ohio (December 1, 2014) - Today, Barbasol launched “Close Shave,” the company’s follow up advertising campaign to last year’s successful “Shave Like a Man” campaign. Striking a humorous tone once again, “Close Shave” includes television, radio and digital ads that call attention to life’s close shaves and how, in the end, a Barbasol Close Shave is much more desirable.
“Barbasol is an iconic brand with deep roots in America’s heritage,” said John Price, Vice President of Sales and Marketing for Perio, Inc., the parent company of Barbasol. “The term “Close Shave” has been associated with our brand for quite some time, and as men, it seems like we’re experiencing close shaves on a daily basis. The scripts almost write themselves, our internal team came up with several of the ideas based on real life experiences.”
The concept for “Close Shave” was developed in-house and the spots were produced by Studio Center Total Production, Virginia Beach, VA and directed by Derrick Borte, (The Joneses, 2010).
“Close Shave” is launching with a 15 second television spot, “Vegas,” and 30 and 15 second radio ads, “Snake”, “3-Pointer” and “Sushi.” Additional ads will be launched throughout the year, and will run for the duration of 2014 and throughout 2015. Television spots are scheduled to appear on TNT, Comedy Central, ESPN, NFL Network, Spike, Syfy and more, while the radio and digital ads will run across numerous entertainment and sports outlets nationwide. Watch Barbasol Spot